Monday, 19 May 2008

THE PRESETS - ARE YOU THE ONE? (LIFELIKE 1 SERIOUS REMIX) VIDEO



A technicoloured trip through crystal cities and swirling universes, this new video for The Presets is a snapshot straight from the mind’s eye of some of Australia’s premiere creative gurus. On the hunt for some music to blast out of their German car stereos, BMW heard the 2005 stormer Are You The One? and flipped.

However we wanted to revitalise the engine room of the song and commissioned a remix by French whiz-kid (and all around nice guy), Lifelike. The result was an post-electro love child, that bridged the gap between Beams and The Presets sophomore album, Apocalypso.

To celebrate BMW and Modular approached Jonathan Zawada and Shane Sakkeus (alongside the production brainiacs at Collider) to create a new video algorithm to solve the age old problem "what do youget when you cross The Presets + BMW + LifeLike + Zawada + Sakkeus + Collider?" The answer; a joy ride of the imagination that results in pure optical bliss. Traversing through parallel worlds of rainbow moon rocks, pyramids, and cosmic clouds, THE ONE(s) navigates the heavens and the earths alike. Ecstasy to the eye. Drink it in people.

Trippy.
Modular